At the beginning of this year I was contacted by Spring Mobile to create a documentary on their company. Spring is an authorized AT&T retailer with close to 200 stores in the United States. They also own Simply Mac, an Apple speciality retailer.
Both companies recently sold to GameStop and Spring's leadership asked me to document their company's story as a gift for their founder, Vern Dickman.
It was a neat experience to learn about the cell phone industry and it's explosive growth in the last two decades. The distribution model that carriers like AT&T have used over the years has made dramatic shifts and Spring has had to change their business model and take risks to be successful.
Here is the first couple minutes of the film. It shares Vern Dickman’s business background prior to starting Spring.